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Highly Commended

Growing Up Positively: Care to Share

by HAVAS Just:: for ViiV


Summary of work

As young people growing up with HIV reach their mid-teens, they must move on from the familiarity of paediatric care into the world of adult HIV services. This transition can be a challenging and confusing time and young people living with HIV can feel lost and overwhelmed. This initiative aimed to build empathy among HIV specialist HCPs and activate them to better support the young people coming into their care. We invited a group of diverse and dynamic young people growing up with HIV to develop a symposium at two HIV healthcare professional conferences. Using dance, poetry, music and drama they captured the audience’s imagination, taking them on a powerfully emotional journey through the realities of growing up with HIV. They discussed how they felt when HIV was named to them, how HIV affects their confidence, self-esteem and relationships, and their expectations and concerns about adult services. The symposium left the audience with tangible tips and a renewed sense of inspiration to better support the young people in their care. Over 90% of the audience who attended the symposia said they were likely to change their practice as a result of what they had seen, heard and felt.

Judges' comments

We loved this genuinely different innovative, inspiring and impactful programme. It’s hard to see how this could have been done in a more effective way, using the input and ownership of young people to communicate more effectively to HCPs and, in the meantime, grow and develop personally. A very brave approach.


Winner

Early Action Diabetes: Global Policy Summit - by MHP Communications for AstraZeneca, in partnership with International Diabetes Federation (IDF) and Primary Care Diabetes Europe (PCDE)


Highly commended

Growing Up Positively: Care to Share - by HAVAS Just:: for ViiV


Finalists

Janssen MDT Roadshow - by Lucid Group for Janssen

Expert Seminars in Psychopharmacology: Schizophrenia - by mXm Medical Communications and Arbor Scientia Inc for Sunovion Pharmaceuticals Europe

‘Get Smart' Meeting Series - knowledge and skills for MS specialist nurses - by Virgo Health Education for Novartis


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.