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Excellence in Content Management/Curation

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Finalist

'One stop shop' for diabetic oedema

by Hayward Medical Communications for Alimera Sciences Limited


Summary of work

ILUVIEN® (fluocinolone acetonide) is a small, steroid-containing implant effective for treating diabetic macular oedema (DMO), a leading cause of blindness, even in patients who are insufficiently responsive to other available therapies. ILUVIEN is manufactured by Alimera Sciences Ltd (Alimera), who over a two-year period wanted to capitalise on the peri-launch phase by developing unique, evidence-based content to raise awareness of DMO and Alimera, and to educate physicians about ILUVIEN. Hayward Medical Communications develops disease- and ILUVIEN-focused articles for publication online in The Ophthalmologist, published by Texere, as Alimera ‘contributed content.’ The Ophthalmologist is a multichannel communication vehicle that distributes content in both electronic and printed forms to over 28,000 European ophthalmologists. Since April 2015, 32 content pieces, of which 21 are ILUVIEN-focused and 11 are educational, have been published online, including case studies, congress teasers and reports, and training pieces. Content is centralised online in a ‘one-stop-shop’ repository for physicians and designed with visually identifiable branded banners to clearly define different content types. This project is the backbone of Alimera’s digital marketing campaign; as a new enterprise with short European heritage in ophthalmology and a small sales force, Alimera relies on digital channels to raise awareness of both product and company.

Judges' comments

This was a very thoughtful entry, with its focus on the evolution of the content curation a strong point. It showed a clear process in the creation of content, and had good engagement with insights from the editorial board and clients.


Winner

Launching the Novartis Foundation to the Twitter global health community - by Portland Communications for Novartis Foundation


Finalists

'One stop shop' for diabetic oedema - by Hayward Medical Communications for Alimera Sciences Limited

4,000 Voices, 1 Message - by Ketchum for World Hepatitis Alliance

High 5 for World Arthritis Day - by Ketchum for European League Against Rheumatism


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.