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Excellence in Corporate Communications - External Stakeholders

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Winner

Bayer Ophthalmology Honours

by Liberation Unlimited for Bayer plc


Summary of work

Bayer Ophthalmology Honours

Bayer Ophthalmology Honours, recognising and showcasing the very best ophthalmology care in the UK, was launched in 2015 to demonstrate leadership and commitment to ophthalmology through better engagement and partnership across all ophthalmology stakeholders.

In its inaugural year, the programme engaged with and was guided by multidisciplinary steering and judging committees, received double the target number of entries and recognised 16 team and individual entries at the awards ceremony hosted by Simon Weston OBE and attended by finalists, steering committee, judges and representatives from Bayer.

Winners were recognised for their excellent work in ophthalmology and examples of best practice were shared across the ophthalmology community in a supplement, showcasing the very best ophthalmology patient care and service provision in the UK, resulting in tangible benefits for patients and advancements in ophthalmology care in terms of multidisciplinary and innovative working and further strengthening the position of Bayer’s commitment to ophthalmology in the UK.

Judges' comments

Bayer effectively engaged a wide range of the stakeholder community, including patient groups. It can be hard to get people interested in ophthalmology, but they really captured the spirit of the community, delivered strong outcomes together with a clear return on investment. This simple programme has real potential to bring about lasting changes to patient care.



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