Please login to the form below

Not currently logged in

Excellence in Corporate Communications - Internal Stakeholders

Sponsored by

Back to results


Heartbeat 2015 Campaign

by AstraZeneca

Summary of work

Heartbeat is the only monthly video-led global communications channel designed to build belief and understanding among AstraZeneca employees about its corporate strategy.
In 2015, objectives included:

  • Driving return on investment by increasing unique views by 10% on baseline (12,000 views per edition), while reducing cost by 33%
  • Building awareness and engagement around strategic priorities and therapy areas
  • Expanding its reach, value and interactivity.

Objectives were met by launching special therapy area editions consisting of educational animations, leader interviews, scientific insights and patient stories; and supported by interactive social networking, levering collaboration between teams and closely aligning with related activities.

Results were measured through:

  • Increased number of employees who opened emails - (1,180,460 unique opens)
  • Increased number of video views (151,316)
  • Cost reduction of 33% on 2014, leading to ROI of £2 per employee per year
  • More requests for videos to be reused internally (136)
  • Increase in understanding of business strategy - 7% points above global high performing norm level at 95%
  • Increase in belief of business strategy, up 3% points to 89% - in line with GHPN and 6% points above pharma norm level
  • Increase in social media usage.

Judges' comments

This was a campaign with strong commercial objectives linked to clear, sustainable tactics that delivered good outcomes. A really solid piece of internal communications work.


MakeHIVstory - by Edelman for Johnson & Johnson


Office Move - by AbbVie

Heartbeat 2015 Campaign - by AstraZeneca

OneStory for OneCelgene - by inVentiv Health for Celgene

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.