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Excellence in Digital Communications - Prescription Products/ Patient Health

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Finalist

PSLIVE

by Bedrock Healthcare Communications for Celgene


Summary of work

This was a unique ethnography project created to drive and deliver insight in a digitally-oriented way. While different from most single-deliverable digital initiatives, this was a full campaign with digital in every aspect of its fulfilment.

The project enrolled patients with psoriasis and/or psoriatic arthritis and HCPs who treat such patients. Using a novel video methodology, participants could share their thoughts, feelings and emotions far more openly than during interviews or focus groups - something many participants found cathartic and empowering. HCPs shared their own challenges, frustrations and emotions about treating their patients - difficult information to capture from this often guarded group.

Multiple outputs highlighted the psychological impact on patients. Being digitally recorded, outputs were immediately portable to a wide range of audiences. They have been used for internal/external education, to furnish clinical symposia with relevant patient input and even to film two studio documentaries – all of which would not have been possible or as transformative if the research had been carried out using traditional methods.

Every stage of this project made innovative, effective and appropriate use of digital technologies, ensuring that digital was not used for digital’s sake, but rather to enhance the value of the research and communication outputs.

Judges' comments

We really liked the re-use of content – which you don't generally see – and the team also got good patient feedback. In this initiative they covered all the bases and really made the most of the work that they did. It was also a nice example of how to combine ethnographic research and digital technology.


Winner


Finalists

PSLIVE - by Bedrock Healthcare Communications for Celgene

GOLD+ webinar: a multi-market, integrated, digital event programme - by Publicis Life Brands Resolute for Novartis


Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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