Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Healthcare Collaboration and Partnerships

Sponsored by

Back to results


Highly Commended

The South West Hepatitis C Partnership - Addaction, The Hepatitis C Trust and AbbVie: Tackling hepatitis C in the South West through a peer-to-peer approach

by Incisive Health for Addaction, the Hepatitis C Trust and AbbVie


Summary of work

Hepatitis C - a blood-borne virus which can lead to liver cirrhosis and cancer - is now curable. Yet less than half of the 214,000 people thought to have hepatitis C in the UK have been diagnosed, and only 3% receive treatment each year. People who inject drugs are at high risk of contracting hepatitis C; around half of intravenous drug users are estimated to be infected.

Addaction, The Hepatitis C Trust and AbbVie formed a partnership to bust the myths, misconceptions and stigma surrounding hepatitis C and encourage people at risk through injecting drugs to be tested and consider treatment. A pioneering workforce development programme upskilled front-line drug service workers, while an inspiring peer-to-peer approach empowered drug service users (who can find it hard to engage with traditional health services).

Targeted communications to showcase the initiative helped to secure endorsement from local healthcare professionals and commissioners - crucial to ensuring the wider health and care system supported the initiative - and drew plaudits from local politicians. The South West is a national exemplar for how, through joint working, local areas can work towards a shared goal of eliminating hepatitis C as a public health problem.

Judges' comments

What a fantastic campaign! The honest, authentic and solid analysis showed how the partnership made a real difference through patient-focused outcomes. The gathering of feedback from all partners was impressive, as was the campaign’s practical engagement with local stakeholders. Overall, a really strong entry.


Winner

Kids and diabetes in schools pilot program in India and Brazil - by Havas Life Medicom for Sanofi and International Diabetes Federation



Finalists

Making the UK Fit For Work - by Incisive Health for The Fit For Work UK Coalition, supported by AbbVie

Partnering for progress in lung cancer - by Incisive Health for the Global Lung Cancer Coalition

Proving the case for clinical homecare - by ZPB Associates for Healthcare at Home


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.