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Excellence in Patient/Consumer Health Programmes

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Living Like You

by Creation for Novartis

Summary of work

Living Like You

‘Multiple sclerosis (MS), also known as disseminated sclerosis or encephalomyelitis disseminata, is an inflammatory disease in which the insulating covers of nerve cells in the brain and spinal cord are damaged.’1

Hold up. You’re a woman in the prime of your life, with kids, a husband and a fast-paced job. You’ve just been told you have MS. And this is what you find when you search your condition online.

There’s an abundance of static, scary information and symptom checklists. What’s missing is real, honest information about what it’s like to live with MS, what it’s like to work with MS, how to explain it to children, or what sex with your spouse will be like.

In 2014, Novartis Pharma AG created Living Like You, a global community driven by patients, for patients. We’ve partnered with leading MS bloggers around the world. We’ve let them advise, direct and develop content. Real, raw and relevant stories that the MS community needs.

Activated through social media with content like ‘Sh*t people say about MS’ and ‘Sex and the Sclerosis’, we’ve changed the MS experience, to create a new kind of advocacy: advocacy for a life after diagnosis.


Judges' comments

This was a refreshingly bold and brave campaign, which really broke new ground to encourage open and real discussion. This initiative was built on a robust patient insight and a solid strategy, with tangible outcomes. The website has fabulous and relevant content which has sparked interest and debate.



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Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.