Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Patient/Consumer Health Programmes

Sponsored by

Back to results


Finalist

Caring for Carers

by Hill+Knowlton Strategies for Otsuka Lundbeck


Summary of work

H+K saw an opportunity for Lundbeck to address the unmet needs of family carers, looking after their loved ones who suffer from diseases such as psychosis and schizophrenia. We had the insight that in this field of medicine where patients often find the tasks of daily living and social interaction hard, the carer is more critically important than in many other areas. So H+K developed ‘The Carer Academy', a first of its kind online course available across the globe that focused on empowering carers through education. The campaign surpassed all expectations, with 8,500% more carers participating than our goal.

Judges' comments

Caring for Carers identified a need then developed a robust, practical solution with benchmarked evaluation data to support the impact made. It was methodical and delivered the right amount of education to engage, but not overwhelm. It was great to see that the carers were recognised and we can see how this could be work that improves year on year.


Winner

Living Like You - by Creation for Novartis


Finalists

More Than a Cold - by AbbVie

Caring for Carers - by Hill+Knowlton Strategies for Otsuka Lundbeck

Putting night-time hayfever to bed - by Red Consultancy for Boots UK


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.