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Excellence in Patient/Consumer Health Programmes

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Caring for Carers

by Hill+Knowlton Strategies for Otsuka Lundbeck

Summary of work

H+K saw an opportunity for Lundbeck to address the unmet needs of family carers, looking after their loved ones who suffer from diseases such as psychosis and schizophrenia. We had the insight that in this field of medicine where patients often find the tasks of daily living and social interaction hard, the carer is more critically important than in many other areas. So H+K developed ‘The Carer Academy', a first of its kind online course available across the globe that focused on empowering carers through education. The campaign surpassed all expectations, with 8,500% more carers participating than our goal.

Judges' comments

Caring for Carers identified a need then developed a robust, practical solution with benchmarked evaluation data to support the impact made. It was methodical and delivered the right amount of education to engage, but not overwhelm. It was great to see that the carers were recognised and we can see how this could be work that improves year on year.


Living Like You - by Creation for Novartis


More Than a Cold - by AbbVie

Caring for Carers - by Hill+Knowlton Strategies for Otsuka Lundbeck

Putting night-time hayfever to bed - by Red Consultancy for Boots UK

Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243