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Finalist

ADHD in practice

by Hayward Medical Communications


Summary of work

Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental condition characterised by hyperactivity, impulsivity and inattention. Affecting children and adolescents it is increasingly being recognised in adults. Global awareness, recognition and management vary widely, presenting an opportunity to improve sharing of best practice across multidisciplinary teams worldwide.

ADHD in practice (ADHDIP) is a review journal aimed at healthcare professionals involved in ADHD management. The journal is distributed internationally and freely, in print and online in multilanguage formats, with its profile being raised through collaboration with clinical associations and patient organisations.

From 2013 to 2015 overall readership increased, along with the proportion of readers who found it a useful resource, influencing patient care. ADHDIP provides enduring content with readers retaining issues for reference or sharing. Direct searches for ADHDIP increased between 2014 and 2015, indicating improved awareness of the medical education resources available.

Despite its specialist nature, an independent survey showed that ADHDIP is rated at similar levels to traditional psychiatric and paediatric journals, and it is one of the few specialist journals read by both paediatricians and psychiatrists.

Feedback indicates ADHDIP achieved its objectives, improved clinicians’ CPD and enhanced outcomes for children, young people and adults affected by this debilitating condition.

Judges' comments

Really simple but really effective, this well-executed programme reached a huge audience and was much more adaptable than a standard newsletter. It really worked, as seen from the requests for translation into other languages. The use of the editorial board was important to ensure that it stayed relevant to its audience, while making the journal available online via an app really enhanced its reach. It hit the mark across a broad multi-disciplinary audience and proved to be a valuable resource.


Winner


Finalists

ADHD in practice - by Hayward Medical Communications

Think Again. Think NP-C - an international campaign to increase NP-C recognition among clinicians and reduce time to diagnosis - by Packer Forbes Communications for INPDA in collaboration with Actelion

The EMBRACE programme - by Real Science Communications for AbbVie

Back in Focus - by Sciterion for AbbVie


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