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Finalist

Back in Focus

by Sciterion for AbbVie


Summary of work

Axial spondyloarthritis (axial SpA) is a form of chronic arthritis primarily affecting the spine. A lack of knowledge of axial SpA among HCPs as well as the multifaceted nature of the disease makes it difficult to diagnose and treat. In addition, lack of guidance from professional bodies was preventing optimal patient care.

Despite a lack of guidance at international and national levels, a Working Group of experts came to a consensus and developed a ‘Back in Focus’comprehensive management pathway for axial SpA. For the first time, guidance could be provided for HCPs across the whole axial SpA patient journey.

This pathway was brought to life by an accompanying website mirroring the pathway structure. Over 40 innovative tools were developed to provide practical support to implement the pathway.

In just six months the programme reached the target of over 500 rheumatology HCPs via a stand-alone meeting and website, with nearly 1 in 2 visitors to the website returning. Further reach was achieved through partnership with patient and professional societies who hosted materials on their websites. Confirmation that the programme is improving patient care has been validated by extensive feedback from HCPs confirming that clinical practice would change as a result. 

Judges' comments

A good, solid programme built on clearly identified needs with a meeting and materials of differing formats and encompassing differing learning styles that were built on existing resources, rather than developing everything from scratch. A clear pathway and approach – obviously successful with great feedback.


Winner


Finalists

ADHD in practice - by Hayward Medical Communications

Think Again. Think NP-C - an international campaign to increase NP-C recognition among clinicians and reduce time to diagnosis - by Packer Forbes Communications for INPDA in collaboration with Actelion

The EMBRACE programme - by Real Science Communications for AbbVie

Back in Focus - by Sciterion for AbbVie


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.