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Highly Commended

Check Your Chaps

by Spink for Orchid

Summary of work

Testicular cancer is statistically the most common cancer in young men in the UK, mainly affecting those aged 15-45. Research also found that only 30% of women were confident in checking their partner for the symptoms of testicular cancer. If caught early, the disease can be 98% curable so male cancer charity, Orchid, wanted to raise awareness and educate how to perform self-checks, focusing on two key audiences: 1) young men; 2) women, to help spot the signs.

A partnership with ITV’s Lorraine show devised an educational segment called ‘Check Your Chaps’, whereby Dr Hilary Jones hosted a live testicular examination - a first for UK breakfast TV, creating headline news. Media outreach followed, with a targeted focus on broadcast to capture the attention of younger men, while regional broadcast news was a key platform for case studies, communicating the role women could play.

The result? The campaign sparked a national sensation, placing testicular cancer high on the news agenda and generating extensive national coverage. Conversations online achieved high levels of engagement, the hashtag ‘#checkyourchaps’ trended on Twitter. These conversations showed an increase in awareness - one viewer reported her husband started treatment for testicular cancer following the campaign.

Judges' comments

This was a really solid programme, based on good insights and a well thought through strategy. They nailed the social and mainstream media impact - the reach was phenomenal; trending number six on Twitter is particularly impressive. It was a massive achievement to link/partner with an ITV programme and Radio 1 and the judges loved the strapline – Check your Chaps!


#Savethemale - raising awareness and money to prevent male suicide - by Hanover Communications for CALM, Campaign Against Living Miserably

Highly commended

Check Your Chaps - by Spink for Orchid


Tackling inequality and unmet need in organ donation among BAME populations - by MHP Communications for Kidney Research UK

Dispensing Health for Pharmacy Voice - by Salix & Co for Pharmacy Voice

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

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