Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Public Health Communications

Sponsored by

Back to results


Highly Commended

Check Your Chaps

by Spink for Orchid


Summary of work

Testicular cancer is statistically the most common cancer in young men in the UK, mainly affecting those aged 15-45. Research also found that only 30% of women were confident in checking their partner for the symptoms of testicular cancer. If caught early, the disease can be 98% curable so male cancer charity, Orchid, wanted to raise awareness and educate how to perform self-checks, focusing on two key audiences: 1) young men; 2) women, to help spot the signs.

A partnership with ITV’s Lorraine show devised an educational segment called ‘Check Your Chaps’, whereby Dr Hilary Jones hosted a live testicular examination - a first for UK breakfast TV, creating headline news. Media outreach followed, with a targeted focus on broadcast to capture the attention of younger men, while regional broadcast news was a key platform for case studies, communicating the role women could play.

The result? The campaign sparked a national sensation, placing testicular cancer high on the news agenda and generating extensive national coverage. Conversations online achieved high levels of engagement, the hashtag ‘#checkyourchaps’ trended on Twitter. These conversations showed an increase in awareness - one viewer reported her husband started treatment for testicular cancer following the campaign.

Judges' comments

This was a really solid programme, based on good insights and a well thought through strategy. They nailed the social and mainstream media impact - the reach was phenomenal; trending number six on Twitter is particularly impressive. It was a massive achievement to link/partner with an ITV programme and Radio 1 and the judges loved the strapline – Check your Chaps!


Winner

#Savethemale - raising awareness and money to prevent male suicide - by Hanover Communications for CALM, Campaign Against Living Miserably


Highly commended

Check Your Chaps - by Spink for Orchid


Finalists

Tackling inequality and unmet need in organ donation among BAME populations - by MHP Communications for Kidney Research UK

Dispensing Health for Pharmacy Voice - by Salix & Co for Pharmacy Voice


Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.