Please login to the form below

Not currently logged in
Email:
Password:

Innovation in Healthcare Communications

Sponsored by

  • Full Results
    • Winner

      COPD Crowdshaped: Advancing ideation in the pharmaceutical sector

      by Health Unlimited for Novartis Pharmaceuticals


      Finalists

      Virtual Valve

      by emotive. for Edwards Lifesciences

      In My Shoes

      by HAVAS Just:: for Shire Pharmaceuticals

      High 5 for World Arthritis Day

      by Ketchum for European League Against Rheumatism


Back to results


Winner

COPD Crowdshaped: Advancing ideation in the pharmaceutical sector

by Health Unlimited for Novartis Pharmaceuticals


Summary of work

COPD Crowdshaped: Advancing ideation in the pharmaceutical sector

Imagine having to fight for every breath. Your world becomes smaller and, one day at a time, you become more isolated. This is life with chronic obstructive pulmonary disease (COPD) for 210 million people globally. But imagine if innovation could change that. In June 2015, Health Unlimited, Novartis Pharmaceuticals and the COPD Foundation crowdsourced 50 of the world’s most progressive thinkers to help address the global challenge of COPD. COPD Crowdshaped: 2 days, 50 visionaries, 1 cause.

This was the pharma industry’s first open-innovation event to involve non-HCPs in a live attempt to solve a health-related problem; with no predefined outputs and no IP owned by the agency or the client.

Business leaders, technologists, actors, journalists, engineers and data scientists from companies and institutions including Boeing, Google, 23&Me, Qualcomm Life and the Massachusetts Institute of Technology attended all with one thing in common - a commitment to improving lives.

Directly from the event multiple products are in last-stage testing. By bringing together brilliant minds who approach problem solving differently from the pharma norm, COPD Crowdshaped is generating genuine person-led solutions that could go on to change the status quo for millions with COPD.

Judges' comments

An inspiring piece of work that we would have loved to have been involved with. It showed exceptional stakeholder engagement and threw out the rule book to produce a creative and innovative conversation that thought leaders wanted to be part of. It was big, bold and brave, and has already provided some really tangible outcomes that are clearly already benefiting patients. There were real, real-world outcomes and the work clearly changed internal behaviour, producing in the process some really insightful lessons.


Finalists

Virtual Valve - by emotive. for Edwards Lifesciences

In My Shoes - by HAVAS Just:: for Shire Pharmaceuticals

High 5 for World Arthritis Day - by Ketchum for European League Against Rheumatism


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.