by Health Unlimited for Novartis Pharmaceuticals
by emotive. for Edwards Lifesciences
by HAVAS Just:: for Shire Pharmaceuticals
by Ketchum for European League Against Rheumatism
by Ketchum for European League Against Rheumatism
RMDs (rheumatic and musculoskeletal diseases) such as arthritis affect one in four people living in the European Union. While people often talk about RMDs as an ‘older person’s problem,’ the reality is that RMDs affect people of all ages, from babies to young children to working age adults.
To counteract misconception and stigma and raise awareness of the universal impact of RMDs, The European League Against Rheumatism (EULAR) turned misconceptions about RMDs into the hallmark of our campaign. ‘High 5 for World Arthritis Day’ (#WADHigh5) turned a powerful action - a high five - into a simple, positive visual unifier. We engaged a new audience (18-34 year olds) in an integrated online and offline campaign including completely new platforms (Instagram and a new website) and new tactics (bespoke content-sharing tools; youth group and targeted influencer engagement; year-long campaign roll-out).
This was a creative and well-executed multichannel campaign that employed good channel planning in its use of Instagram. We were very impressed by the engagement levels among the 25-34 age range and overall by its high impact in terms of reach. It was a campaign that really listened to patients
Catherine Devaney, WE Communications – Communiqué Awards Judge
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st July 2021 |
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