Please login to the form below

Not currently logged in
Email:
Password:

Innovation in Healthcare Communications

Sponsored by

Back to results


Finalist

High 5 for World Arthritis Day

by Ketchum for European League Against Rheumatism


Summary of work

RMDs (rheumatic and musculoskeletal diseases) such as arthritis affect one in four people living in the European Union. While people often talk about RMDs as an ‘older person’s problem,’ the reality is that RMDs affect people of all ages, from babies to young children to working age adults.

To counteract misconception and stigma and raise awareness of the universal impact of RMDs, The European League Against Rheumatism (EULAR) turned misconceptions about RMDs into the hallmark of our campaign. ‘High 5 for World Arthritis Day’ (#WADHigh5) turned a powerful action - a high five - into a simple, positive visual unifier. We engaged a new audience (18-34 year olds) in an integrated online and offline campaign including completely new platforms (Instagram and a new website) and new tactics (bespoke content-sharing tools; youth group and targeted influencer engagement; year-long campaign roll-out).

Judges' comments

This was a creative and well-executed multichannel campaign that employed good channel planning in its use of Instagram. We were very impressed by the engagement levels among the 25-34 age range and overall by its high impact in terms of reach. It was a campaign that really listened to patients


Winner

COPD Crowdshaped: Advancing ideation in the pharmaceutical sector - by Health Unlimited for Novartis Pharmaceuticals


Finalists

Virtual Valve - by emotive. for Edwards Lifesciences

In My Shoes - by HAVAS Just:: for Shire Pharmaceuticals

High 5 for World Arthritis Day - by Ketchum for European League Against Rheumatism


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.