Please login to the form below

Not currently logged in
Email:
Password:

Innovation in Healthcare Communications

Sponsored by

Back to results


Finalist

High 5 for World Arthritis Day

by Ketchum for European League Against Rheumatism


Summary of work

RMDs (rheumatic and musculoskeletal diseases) such as arthritis affect one in four people living in the European Union. While people often talk about RMDs as an ‘older person’s problem,’ the reality is that RMDs affect people of all ages, from babies to young children to working age adults.

To counteract misconception and stigma and raise awareness of the universal impact of RMDs, The European League Against Rheumatism (EULAR) turned misconceptions about RMDs into the hallmark of our campaign. ‘High 5 for World Arthritis Day’ (#WADHigh5) turned a powerful action - a high five - into a simple, positive visual unifier. We engaged a new audience (18-34 year olds) in an integrated online and offline campaign including completely new platforms (Instagram and a new website) and new tactics (bespoke content-sharing tools; youth group and targeted influencer engagement; year-long campaign roll-out).

Judges' comments

This was a creative and well-executed multichannel campaign that employed good channel planning in its use of Instagram. We were very impressed by the engagement levels among the 25-34 age range and overall by its high impact in terms of reach. It was a campaign that really listened to patients


Winner

COPD Crowdshaped: Advancing ideation in the pharmaceutical sector - by Health Unlimited for Novartis Pharmaceuticals


Finalists

Virtual Valve - by emotive. for Edwards Lifesciences

In My Shoes - by HAVAS Just:: for Shire Pharmaceuticals

High 5 for World Arthritis Day - by Ketchum for European League Against Rheumatism


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243