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Charity, Patient or Professional Association of the Year

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Winner

Ellie’s Friends
The Eleanor Rose Foundation


Summary of work

Ellie’s Friends
The Eleanor Rose Foundation

The Eleanor Rose Foundation enables adults living with cancer to access free or discounted products and services in their area, to help offset some of the psychological and financial impact of a cancer diagnosis. Businesses can sign-up via ‘Elliesfriends.org’ and offer freebies or discounts to people in need.

Being diagnosed with cancer is just the start of an incredibly difficult experience - there are so many pressures that are rarely mentioned: the financial impact of having to give up work, paying for trips to the hospital, healthier food; boredom and depression during recovery from chemo. Ellie’s Friends aims to ‘Make the Big C Smaller’ by reinstating ‘treats’ - anything from a massage to a night out - often the first things sacrificed post-diagnosis.

The intended outcome during 2015 was to achieve 300 service users, and to give away 300 products or experiences. There were 741 service users by year-end, and 1,028 freebies were awarded. Regular commitments to supply freebies have been given by The London Eye, the Aquarium, Talkback TV, Channel 4, Decca Records, Heat Magazine, Nando’s and Give a Book. Feedback from the adults living with cancer who are signed up to use the service continues to be overwhelmingly positive.

Judges' comments

We loved the Eleanor Rose Foundation’s simplicity and the clarity of its objectives, not to mention its impressive use of resources and the consequent benefits for patients. Ellie’s Friends focuses on a very specific method of distribution and, given that it is a very new, very small organisation, should be given particular credit for the effectiveness of its corporate engagement work, which is extremely go-getting.


Highly commended



Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.