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Charity, Patient or Professional Association of the Year

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Finalist

Pancreatic Cancer Action


Summary of work

Pancreatic cancer has the worst survival rate of all common cancers in the UK and despite being the fifth biggest cancer killer, more than half of patients have never heard of it before their own diagnosis. Awareness is vital! Working on a limited budget with a very small marketing team some incredible results were achieved in 2015! A campaign to reinstate a life-extending drug was headline news on Channel 4, launching a new brand at a celebrity fundraising event attracted national media attention, and in Pancreatic Cancer Awareness Month (November), over 17,000 people across the world downloaded a pancreatic cancer twibbon.

Judges' comments

The work generated by this charity showed lots of positive coverage and led to some really tangible outcomes. They had a coherent strategy, employed a wide range of tactics and made truly good use of real stories in their media relations work.


Winner

Ellie’s Friends - The Eleanor Rose Foundation


Highly commended



Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

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