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Communiqué Communications Consultancy of the Year

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Highly Commended

Lucid Group

Summary of work

Our vision is to change patients’ lives through medical education. We are specialists in behaviour-changing education. We partner with health psychologists and academics to advance our thinking, build validated tools and improve the effectiveness of our education. We believe that we contribute to the quality of healthcare globally.

Through our industry-leading methodologies and new, innovative models of medical education, we are constantly pushing the boundaries to deliver better outcomes to patients, healthcare partners and clients. We have continually demonstrated that we can change clinical practice and improve patient outcomes. In addition, we do more, we inspire our team with our commitment to care, we communicate our thinking widely, and we work with patient organisations, professional organisations, clients and experts to ultimately enhance the industry’s reputation.

2015 saw our best business performance ever. Excellent client partnerships enabled industry-leading growth. This growth allowed us to invest in the future of our organisation to achieve our vision. Significant investments across the business included organisational infrastructure, such as our US operation, improving our creative offering, developing our capability, and generating new methodologies and tools to improve our offering.

Our approach is unique. Our culture is unique. Our results are unique.

Judges' comments

Lucid demonstrated amazing growth in parallel with an even stronger profitability. A commendable performance, given the continuing reputation of the agency and the high regard in which it is held by clients and staff alike. Delivering tangible client and patient benefits through a clearly differentiated framework, stepping into the US could be a defining moment.


Highly commended


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.