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The Pegasus Award for In-House Team of the Year

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Medtronic EMEA Communications Team

Summary of work

Medtronic EMEA Communications Team

2015 was a historic year for Medtronic. On 26 January we completed the largest acquisition ever in the medical technology industry. It was the start of the biggest year ever for the Medtronic Europe, Middle East and Africa (EMEA) Communications team.

Overnight we doubled in size, kicked off a raft of integration activities, office moves and change initiatives that touched every employee in EMEA. The communications team was involved in every aspect of this. By July we had produced 12 Kick Off meetings across the region which excited and inspired 13,000 employees, by September we had launched an entirely new brand and trained 1,250 people on our new verbal and visual identity, by November we had executed six pan-European media campaigns reaching an audience of 5 billion, and by December we had communicated on 60+ change initiatives including 32 office moves, and delivered on our commitment to communicate openly and clearly on all change communications.

We used to joke that we juggle chainsaws in this job - in 2015 we needed the arms of an octopus to keep everything in the air - but we did it!

Judges' comments

Medtronic demonstrated a fantastic team dynamic and such high energy. They have genuine team values and we saw an impressive story of their work undertaken both internally and externally through 2015.  This small and agile team of communicators box way above their weight as evidenced by the significant results they achieved, whilst, at the same time, working hard to facilitate a smooth transition through the Medtronic and Covidien merger.


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