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The Publicis Life Brands Resolute Award for Emerging Leader in Healthcare Communications

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Finalist

Su Smith

Bedrock Healthcare Communications


Summary of work

Su is a passionate, impressive communicator who has been described as “one to watch” within the healthcare communications industry. Her ability to assimilate new information quickly and understand the needs of the client and audience has made her a strong strategic ally.

As a leader, Su is “generous of time and spirit” allowing her to nurture the talent around her by playing to their strengths and challenging them in equal measure, citing her as “a truly inspirational manager” and “role model”.

Su’s passion for customer focus leads her to understand industry challenges and consider how best agencies should adapt to suit both the needs of their clients while also remaining true to a mission of improving education, understanding and ultimately outcomes at the point of patient care. She understands that issues which affect our business, and those we aim to communicate with, go beyond the boundaries of healthcare.

Clients, stakeholders and colleagues have come to rely on Su for her “common-sense, good judgement, and strategic intelligence”. She is a valued senior member of her team and is emerging as a true leader in healthcare communications.

Judges' comments

Su is an excellent practitioner and a highly valued team member with good leadership skills, who did herself proud and presented herself very well indeed. Amidst very strong competition in this category, we feel that comparatively Su is at an earlier stage in her career than other candidates but as “work in progress’ she undoubtedly has great potential for the future.


Winner

Louise Verrall - Lucid Group


Finalists

Su Smith - Bedrock Healthcare Communications

Zoe Healey - inVentiv Health


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.