Finalist
Su Smith
Summary of work
Su is a passionate, impressive communicator who has been described as “one to watch” within the healthcare communications industry. Her ability to assimilate new information quickly and understand the needs of the client and audience has made her a strong strategic ally.
As a leader, Su is “generous of time and spirit” allowing her to nurture the talent around her by playing to their strengths and challenging them in equal measure, citing her as “a truly inspirational manager” and “role model”.
Su’s passion for customer focus leads her to understand industry challenges and consider how best agencies should adapt to suit both the needs of their clients while also remaining true to a mission of improving education, understanding and ultimately outcomes at the point of patient care. She understands that issues which affect our business, and those we aim to communicate with, go beyond the boundaries of healthcare.
Clients, stakeholders and colleagues have come to rely on Su for her “common-sense, good judgement, and strategic intelligence”. She is a valued senior member of her team and is emerging as a true leader in healthcare communications.
Judges’ comments
Su is an excellent practitioner and a highly valued team member with good leadership skills, who did herself proud and presented herself very well indeed. Amidst very strong competition in this category, we feel that comparatively Su is at an earlier stage in her career than other candidates but as “work in progress’ she undoubtedly has great potential for the future.
