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Finalist

25 by 25 - Setting an Ambitious New Goal in Lung Cancer Survival

by MHP Communications and Lynsey Conway Communications for United Kingdom Lung Cancer Coalition


Summary of work

The United Kingdom Lung Cancer Coalition (UKLCC) was founded in 2005 as a means of bringing together a once disparate lung cancer community to raise public and policymaker awareness about key issues with a united voice. The UKLCC is formed of senior clinicians, national cancer patient groups and industry representatives.
Although five-year lung cancer survival rates have improved in the UK - up from 9% in 2005 to 16% at their highest today - the pace of change and improvement in services and delivery of care has remained slow, with significant variation in quality of care across the UK.
As such, in 2016 the UKLCC decided to set a new ambition to see five-year survival rates rise to 25% by 2025. To inform an implementation strategy of the ambition for each UK nation, the UKLCC conducted extensive surveys of HCPs and patients/carers, as well as a separate poll of over 1,000 GPs, in order to understand the attitudes of these groups towards improvement of five-year survival rates.
Through the resulting ‘25 by 25’ implementation report, the UKLCC has secured support in all four UK nations from leading politicians and policymakers for achieving the ‘25 by 25’ ambition and delivering the UKLCC’s recommendations.

Judges' comments

This was an ambitious, clear, targeted campaign with good outcomes.. They critically secured strong clinical advocacy and policymaker support to challenge the status quo. A brilliant programme that clearly achieved their goals.


Winner

Life’s An Itch - by Red Consultancy for Celgene


Finalists

#Ask4Clear - by 90TEN for Novartis Pharmaceuticals

25 by 25 - Setting an Ambitious New Goal in Lung Cancer Survival - by MHP Communications and Lynsey Conway Communications for United Kingdom Lung Cancer Coalition

The State of Child Health 2017 - by the Royal College of Paediatrics and Child Health


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.