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Excellence in Communications of Survey or Market Research Data

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Finalist

#Ask4Clear

by 90TEN for Novartis Pharmaceuticals


Summary of work

125 million people worldwide live with psoriasis - a chronic skin condition that causes itching, scaling and pain. Achieving clear skin can be life-changing but no previous research had ever explored psoriasis patients’ perceptions of it.
The largest ever global psoriasis patient survey was created. Led by a global steering committee of physicians and patient representatives, 25 patient groups around the world shaped the questions and disseminated the survey to their members. The results were staggering, highlighting the low expectations of patients and clinicians and the crippling effect on those patients not achieving clear skin.
The suffering, hopes, and dreams of those surveyed were brought to life by world-renowned body paint artist and psoriasis patient Natalie Fletcher, using skin as her canvas. Once launched to the media and community, the reaction was overwhelming, with patients around the world joining the #Ask4Clear movement. The results have changed conversation in the patient community and been presented to national governments and the clinical community to change clinical practice.

Judges' comments

This is an impressive global programme with clear, concise objectives along with a well-developed targeted strategy. They achieved fascinating visuals that were taken from powerful data, were hard-hitting and clearly dramatically impacted people’s lives.


Winner

Life’s An Itch - by Red Consultancy for Celgene


Finalists

#Ask4Clear - by 90TEN for Novartis Pharmaceuticals

25 by 25 - Setting an Ambitious New Goal in Lung Cancer Survival - by MHP Communications and Lynsey Conway Communications for United Kingdom Lung Cancer Coalition

The State of Child Health 2017 - by the Royal College of Paediatrics and Child Health


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.