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Excellence in Communications via a Live Event or Stand-Alone Activity

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Finalist

‘Dialogues in Cancer Care’ Nurse Symposium

by Porter Novelli for Teva UK


Summary of work

Effective communications skills are central to the provision of quality nursing care. This concept sits at the heart of the Royal College of Nursing’s Principles of Nursing Practice. Despite this, there is a lack of training opportunities for nurses to enhance their communications skills.

Porter Novelli was challenged to support nurse understanding of the communications needs of cancer patients at all stages of their disease, and provide a forum for the exchange of experiences and best practice approaches in this area.

Porter Novelli invited nurses to attend a two-day meeting focused on challenges in nurse-patient communication in oncology. In addition to assembling an expert faculty, the meeting employed a variety of different means of communication itself, including live question submission and voting technology to fuel discussion, an agenda incorporating different types of delegate interaction, and the provision of networking technology to facilitate future communication between delegates.

A strong agenda meant 125 nurses applied for 70 places available; 100% of delegates said they would attend a similar event in the future, 90% rated the usefulness and relevance of the symposium as either excellent or very good, and 76% said they’d change their clinical practice based on learnings from the event.

Judges' comments

A high proporotion of nurses attending the event said they would change their practice as a result of this work. Clearly it was absolutely right for the target audience. A solid and very well written entry.




Finalists

Going Beyond Undetectable - by dna Communications for Gilead

The Cambridge International Rare Disease Summit 2016 - by Havas Life Medicom for Cambridge Rare Disease Network

‘Dialogues in Cancer Care’ Nurse Symposium - by Porter Novelli for Teva UK


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.