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CORE: Hand-in-Hand in Heart Failure

by PCM Scientific for Novartis Pharma AG

Summary of work

Global trends of poor communication and collaboration between members of the heart failure multidisciplinary team are resulting in a lack of knowledge and suboptimal application of international guidance.

The CORE programme was established to meet the European Society of Cardiology’s call for multidisciplinary programmes to encourage an integrated approach and to reach the expected standards of care for patients with heart failure.

PCM Scientific is a provider of CME programmes that not only reach broad, global audiences but deliver meaningful, measurable and sustainable impact on professional behaviours and patient care.

Through CORE, PCM Scientific has brought together key representatives of the heart failure multidisciplinary team to enhance relationships and foster continued collaboration towards best practice care. A Steering Committee of nine international heart failure experts, 24 National Faculty members and 108 Country Facilitators identified local clinical care gaps and educational needs, and have designed and implemented a cascading educational approach with tailored, flexible content across Austria, Australia, Canada, Spain, Sweden and the UK.

The programme will exceed its target number of 220 educational meetings and 1,760 participants upon completion, and already 72% of learners are committing to change their practice, with 81% stating that CORE will improve patient outcomes.

Judges' comments

This comprehensive programme was well executed and very exciting. It has an innovative strategy and the accreditation gave it an extra something special. We could see this entry making a big difference to people’s lives.


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CORE: Hand-in-Hand in Heart Failure - by PCM Scientific for Novartis Pharma AG


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.