Excellence in Content Management/Curation

Summary of work

The World vs.MS is a movement that utilises the power of social media to curate and create engaging content that unites the world in a common goal; to expose and solve the everyday challenges faced by those living with multiple sclerosis (MS).

Working with patient ambassadors and a Steering Committee of MS experts, we got straight to the heart of life with MS. Collaboratively, we created and curated content based on real-life experiences and personal stories. Which in turn, encouraged more people to join the conversation, building an ever clearer picture of the daily challenges caused by the condition.

But to solve these challenges, we’d need the expertise of the world’s brightest thinkers. Therefore, we curated content that bridged the gap between the innovation and MS audiences. Through a close partnership with Entrepreneurial Spark and WIRED, we created targeted content that exposed the reality of MS to improve broader understanding of the condition, generated empathy and inspired all those with a brain for problem-solving to turn their minds to MS.

Over 10 months, we generated over 2,700 original pieces of content across our channels. Content that culminated in one winning innovation that will now become a reality.

Judges' comments

We liked how this entry had utilised all available tools to engage with a plethora of new people in order to create innovation within the programme. They had constructed KPIs that were beneficial to the patient group as well as the organisation, which can be very difficult to achieve. The entry had some really lovely results and the audience’s engagement alone showed the success of the programme.