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Excellence in Corporate Communications - Internal Stakeholders

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Finalist

Founder’s Day – the 1000 Hour Volunteer Challenge

by Interaction Marketing & PR for Takeda UK & Ireland


Summary of work

Every year Takeda marks the foundation of the company in 1781 (Founder’s Day) by celebrating its history with a programme linked to the company’s unique corporate philosophy known as Takeda-ism. Our challenge was to develop a programme that combined this internal celebration with the launch of the company’s new visualisation of its global ‘Corporate Philosophy and Vision 2025’, which is represented by a garden illustration, with each element representing a journey on the company’s strategic roadmap.

With survey results showing that employees wanted an event that ‘gave something back to society’, we developed an employee-volunteering day for all staff at the Adventure Learning Foundation (ALF), a charity that provides outdoor activities and learning opportunities for children. The activities were designed to bring to life the garden visual, eg, the building of a 400m footpath, planting, and painting.

To build longevity to the programme, we also launched the ‘1,000 Hour Challenge’ to encourage employees to continue to donate volunteering hours to charities.

As well as providing the opportunity for Takeda employees to ‘give something back to society’, it turned the theory of ‘Vision 2025’ into practice, engaging the team and fostering a deep understanding of the company’s corporate philosophy.

Judges' comments

We just couldn’t fault the level of engagement in this entry and admired how the volunteering had been sustained and had made an external contribution. They found the stakeholder feedback to be diverse and proof of some real changes in perception and belief.


Winner

Enabling a Smooth Consumer Healthcare Integration - by Havas Life Medicom for Sanofi


Highly commended

In Their Shoes - by Red Door Unlimited, The Method and Foxtrot Hotel for Takeda Pharmaceuticals International AG – Europe and Canada


Finalists

Founder’s Day – the 1000 Hour Volunteer Challenge - by Interaction Marketing & PR for Takeda UK & Ireland

Roche and the Pipeline Laboratory - by Virgo Health for Roche UK


Category Sponsors

Jon Pike, Mearns & Pike - Communiqué 2020 winner

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243