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Excellence in Corporate Communications – External Stakeholders

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Winner

RB Innovation Hack

by Virgo Health for Reckitt Benckiser


Summary of work

RB Innovation Hack

Reckitt Benckiser (RB) set us a challenge with a serious ambition - to help it inspire the world by showing how it could tackle a meaningful health issue. Taking on the task, we successfully placed RB on to the Lions Health 2016 agenda with the first ever R&D-led ‘Innovation Hack’. Partnering with Save the Children, the innovation challenge created ideas to solve the devastating effects of air pollution in India. In just 24 hours, three teams - a mix of RB’s R&D and marketing talent, plus leading external creatives - developed their product concepts, devised marketing launch plans, and considered how their innovations could be rolled-out on an international scale. Their ideas were presented at the Lions Health festival to a panel of industry judges and a live audience.

The campaign achieved 34 pieces of global coverage, an OTS of 222 million and a reach of 680,000 for #RBInnovationHack but, more importantly, the potential to take the winner - a musical instrument to strengthen children’s lungs - to market is now being further explored by RB.

Judges' comments

This stand-out entry was a clear winner. We found it exceptionally creative, which is unusual in such a rigid and process-lead environment and were so impressed by the clear results including compelling external stakeholder feedback. A very savvy entry!



Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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