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From Words to Action: AbbVie’s Sustainable Healthcare Initiative

by Incisive Health for AbbVie

Summary of work

To achieve corporate differentiation within its sector, AbbVie set out to go beyond medicines and make a meaningful contribution to finding solutions to the challenges facing the NHS through its Sustainable Healthcare initiative. Building on the clear vision for a sustainable future outlined by a multidisciplinary group of experts in 2014, the last two years of the Sustainable Healthcare initiative focused on turning this vision into reality. In 2015-16, the Sustainable Healthcare initiative progressed from words to action, prioritising the development of practical, evidence based and proven resources for the NHS to use in achieving its long-term sustainability.

AbbVie established multiple partnerships with the NHS and the charity sector to pilot new, sustainable approaches to healthcare delivery and provided a platform for existing good practice to be recognised. Through a programme of national conferences, AbbVie stimulated the sustainability debate among system leaders, promoted new tested solutions and encouraged action. In addition to making a contribution to the long-term sustainability of the health service, AbbVie’s inclusive, collaborative and solutions-oriented model of working enhanced the company’s reputation with its stakeholders and delivered the sought differentiation.

Judges' comments

“This was a bold, high level and ongoing initiative to address top corporate agendas and needs. As an evolving programme, it is clearly achieving real results and delivering strong outcomes. A really nice campaign with further potential.


RB Innovation Hack - by Virgo Health for Reckitt Benckiser

Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243