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Finalist

Ears of A Child: Benefits of Early Intervention for Childhood Hearing Loss

by Porter Novelli for MED-EL


Summary of work

How do you communicate the life-changing impact of hearing impairment on children with emotional power, knocking out the competition, on a global scale, and with a budget of less than £20,000? That was the agency’s challenge from implant hearing producer MED-EL.

Briefed to raise awareness of the importance of early intervention in children with hearing challenges, we created Ears of a Child, a video campaign that took viewers on a journey of childhood exploration - first with sound - and then without. Launched in eight languages simultaneously on World Hearing Day, the film generated widespread coverage around the world.

Judges' comments

A film without sound was a brilliant idea and extremely effective. Produced with a really low budget this was nevertheless a very ambitious piece of work, not least given that it was carried out in a short time frame. It produced such strong metrics, was really resourceful and achieve a lot with a little.


Winner

Zookeeper Zoe Eye Check Storybook - by Red Consultancy for Boots Opticians


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