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Finalist

Ears of A Child: Benefits of Early Intervention for Childhood Hearing Loss

by Porter Novelli for MED-EL


Summary of work

How do you communicate the life-changing impact of hearing impairment on children with emotional power, knocking out the competition, on a global scale, and with a budget of less than £20,000? That was the agency’s challenge from implant hearing producer MED-EL.

Briefed to raise awareness of the importance of early intervention in children with hearing challenges, we created Ears of a Child, a video campaign that took viewers on a journey of childhood exploration - first with sound - and then without. Launched in eight languages simultaneously on World Hearing Day, the film generated widespread coverage around the world.

Judges' comments

A film without sound was a brilliant idea and extremely effective. Produced with a really low budget this was nevertheless a very ambitious piece of work, not least given that it was carried out in a short time frame. It produced such strong metrics, was really resourceful and achieve a lot with a little.


Winner

Zookeeper Zoe Eye Check Storybook - by Red Consultancy for Boots Opticians


Highly commended

PRIME – Making HIV History - by 90TEN for 56 Dean Street



Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.