Please login to the form below

Not currently logged in

Excellence in Social Media Strategy

Sponsored by

Back to results


The World vs. MS

by H4B UK for Sanofi Genzyme

Summary of work

The World vs. MS

The World vs.MS is an ambitious social movement that utilises the power of social media to unite the world in the fight against multiple sclerosis (MS). By sharing the real, everyday challenges faced by those living with the burden of this incurable disease, we set out to not only reveal, but tackle these challenges head on.

Through an intense social media campaign that brought the MS community together with the brightest minds in the innovation industries, inspiring anyone and everyone to think of life-changing ideas.

Over the course of ten months, we made 23,000,000 social impressions, increased Sanofi Genzyme’s social following by 2,000% and tripled their share of voice.

Ideas were submitted from across Europe and we asked the world to vote for the winning one. An idea which is now being turned into a reality with the help of Sanofi Genzyme, Entrepreneurial Spark and a development grant of €100,000. It is an idea that tackles a real, unmet need of those living with MS, and will change their lives forever.

Judges' comments

This was a really clever programme that created partnerships, both in and outside of MS, and delivered tangible outputs. It worked well from a social media and content perspective and was by far the best of the work we saw. There was a lot of polish and a lot of passion put into it and we look forward to seeing what they do in the future with it. The World vs. MS was a mature piece of work and one of the best campaigns we’ve seen – we need more work like this to raise everyone else’s standards.

Highly commended

The Infant and Toddler Forum (ITF) Rethink Portion Sizes Campaign - by Say Communications for Danone Nutricia Early Life Nutrition


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.