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The Say Communications Award for Excellence in Integrated Product/Brand Communications

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Finalist

Shining a Light on HF Management in the UK

by 90TEN for Novartis


Summary of work

The consultancy was tasked with supporting the launch of EntrestoTM (sacubitril/valsartan), the first new treatment for chronic heart failure (HF) in a decade, which offered a reduction in mortality and hospitalisations compared with the current standard of care.

Devising a strategy which highlighted the burden of HF in the UK and supported local implementation of Entresto through personalised sharing of best practice, an integrated communications programme centred around medical education, digital and peer-to-peer communications was delivered.

The Heart Failure in the Spotlight integrated peer-to-peer programme was based around local face-to-face meetings and a webinar series - delivering truly personalised education relevant to the audiences. This was supported by innovative use of digital activities including a video mailer sent to 500 HF leads and an implementation animation used at face-to-face meetings. And it worked. Over 1,000 clinicians were directly engaged in the Heart Failure in the Spotlight programme and of those, over 75% were confident to prescribe the treatment.

Judges' comments

We liked the localised approach that very clearly demonstrated a need, which was addressed with a well thought out strategy. This ensured that content was relevant and generated an obvious emotional connection with its target audience. On a visual level it was both engaging and moving.


Winner

More Than Just a Cream - by Pegasus for Thornton & Ross


Finalists

Shining a Light on HF Management in the UK - by 90TEN for Novartis

Challenging the Status Quo in Psoriasis - by 90TEN and Aurora for Novartis

A Peer-to-Peer Approach to Improving Outcomes in Inflammatory Bowel Disease (IBD) - by Aurora Healthcare Communications for Takeda

Magic of the Mist - by Cohn & Wolfe for Boehringer Ingelheim


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.