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Writing Excellence – Digital/Online Content

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Winner

ADHD Educational Institute (ADHD-Institute.com)

by Complete Medical Communications for Shire


Summary of work

ADHD Educational Institute (ADHD-Institute.com)

The ADHD-Institute.com is the only cutting edge, up to date, educational portal dedicated to HCPs outside  the US, imparting the latest scientific understanding of ADHD, approaches for timely diagnosis and current treatment options.

To ensure that the content of the ADHD-Institute stays up to date and relevant, we recognised the need to support busy HCPs working in ADHD in addressing the complex and multifactorial nature of the condition. With multiple treatment options advocated by clinical guidelines in specific settings, developing a patient-centric management plan tailored to individual needs and goals is crucial, yet challenging.
The ADHD-Institute e-Learning module ‘Treatment of child, adolescent and adult ADHD’ was developed in response to this need.

This 45-minute, interactive learning experience succinctly summarises recommendations from the latest Global/European clinical guidelines in ADHD, discusses approaches to developing individualised management plans and reviews the latest non-pharmacological and pharmacological treatment options.

Delivering high-educational value with a positive user experience were top priorities in engaging HCPs, with high-quality writing key to meeting the challenge of presenting accurate, clear and balanced treatment information.

Judges' comments

Clearly written, ambitious and optimised for digital formats, this was a very comprehensive and solid piece of work. It was very focused and really clearly written and we felt it would be perfect for a very busy doctor to view it. In a crowded market this one was something special.


Finalists

MS: No Filter - by Creation for Novartis Pharma AG

The HCV Patient Pathway Experience - by TVF Communications for AbbVie


Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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Behind the Judging: Communiqué Awards
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