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Writing Excellence – General

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Finalist

Living with Squamous Cell Lung Cancer – A Guide for Patients

by Complete HealthVizion for Eli Lilly & Company


Summary of work

You have just been diagnosed with squamous cell lung cancer (SqCLC): you have so many questions. What do the tests mean? What treatment do I need? What will my future hold?

Each year around 500,000 people worldwide are diagnosed with SqCLC. Despite this, few resources are available specifically for these patients. To empower patients to ask the right questions, it is crucial they understand SqCLC: this leads to improved clinician-patient dialogue to help patients and their caregivers navigate this disease and receive the treatment they need.

The ‘Living with squamous cell lung cancer – a guide for patients’ booklet was developed in conjunction with the SqCLC Consortium; 29 multidisciplinary specialists involved in diagnosing and treating advanced SqCLC, and three patient-advocacy representatives.

Over 1200 copies of the booklet were distributed at the World Conference on Lung Cancer 2016 in Vienna, Austria, and it has been endorsed by the International Association for the Study of Lung Cancer. Worldwide demand for this information is high, ensuring the booklet has now been translated into Italian, German, Spanish, French, Chinese and Japanese, enabling more patients to feel confident to make the best decisions for their future.

Judges' comments

We loved this honest and practical piece of work. A good, succinct piece of writing, it was clearly laid out and would be easy to understand for the patient, particularly with its use of short sentences. There were lots of references for further information and a good list of terms defined.



Finalists

Living with Squamous Cell Lung Cancer – A Guide for Patients - by Complete HealthVizion for Eli Lilly & Company

Make Blood Cancer Visible - by Edelman for Janssen EMEA

STPs - Early Areas of Action - by Incisive Health for 38 Degrees

Private Lives, Public Health: the Changing Shape of Contraception Services in England post-2013 - by Incisive Health for The Advisory Group on Contraception, supported by Bayer Plc


Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

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