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Communiqué Communications Consultancy of the Year

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Lucid Group

Summary of work

This year, Lucid group celebrated 10 years of industry-leading medical education that has changed patients’ lives. 2016 has proved no exception, as we continued to challenge our clients to deliver tailored and measurable initiatives that have improved healthcare outcomes.

Through our focused vision and strategy, we have expanded our client base and reach, supporting new disease areas, and flourishing in the challenging US market. We recognise the value of our people and our unique culture in achieving our success. This year, our teams have been strengthened and supported - propelled by an unrivalled and individualised training programme and our #LucidLife campaign, offering the unique opportunity to tailor the work experience to meet individual desires. In 2016, we introduced new services, new tools (metrics platform, strategic consultancy) and a new team structure, equipping our teams for long-term growth to continue to deliver exceptional value to our clients.

We remain committed to developing and disseminating pioneering medical education approaches and to innovate pushing the boundaries with new ways of thinking. The result has been another year of outstanding financial performance, exceeding targets across the business. We are in a strong position for continued success, working with our clients to improve more and more patients’ lives.

Judges' comments

Lucid once again showed us their clear vision and strategic priorities whilst delivering  great work for clients. They retain their drive and passion and demonstrate real hunger to constantly evolve. Having  achieved success with their US start-ups, this company will continue to devop as a force to be reckoned with.



Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.