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Excellence in Communication Through Creative Execution - New for 2018

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Finalist

The Healthy Eating Song

by M&F Health Communications for The Early Years Nutrition Group


Summary of work

The Healthy Eating Song was developed with Ben Faulks  – better known as CBeebies ‘Mr Bloom’ – to engage nurseries and early years’ settings in teaching young children on how to eat healthily and be active, and developing widespread brand awareness of the new social enterprise, the Early years Nutrition Partnership (EYNP). Ben Faulks was chosen for his wide appeal among EYNP’s target audiences and his well- known passion for teaching children to love healthy food. The song was launched at Childcare Expo Midlands and promoted on the EYN Partnership (EYNP) website, and through YouTube and social media channels. It was also distributed to nurseries directly. The song was viewed 46,516 times in various different formats and locations including a karaoke video, a ukulele tutorial and children in nurseries singing the song. The month following the song’s launch saw a 27% increase in Twitter impressions and a 660% increase in Facebook reach. The EYNP website saw a 50% increase in the number of users as a direct result of the communications surrounding its launch. The activity resulted in 199 leads for the social enterprise, and over 1,000 new subscribers for its newsletter.

Judges' comments

The Healthy Eating song is a very clever idea and extremely appropriate for the target audience. It used a well-crafted and catchy tune and a well-known children’s TV personality to put its healthy eating message across.


Winner

Ask for Clear - by Havas Lynx for Novartis



Finalists

My Journey: Flight HIV101 - by 90TEN for Gilead

Ouchie - by Havas Lynx for Chugai/Roche

The Healthy Eating Song - by M&F Health Communications for The Early Years Nutrition Group

Flo. - by Virgo Health for Bayer


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.