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Excellence in Communication Through Creative Execution - New for 2018

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Finalist

The Healthy Eating Song

by M&F Health Communications for The Early Years Nutrition Group


Summary of work

The Healthy Eating Song was developed with Ben Faulks  – better known as CBeebies ‘Mr Bloom’ – to engage nurseries and early years’ settings in teaching young children on how to eat healthily and be active, and developing widespread brand awareness of the new social enterprise, the Early years Nutrition Partnership (EYNP). Ben Faulks was chosen for his wide appeal among EYNP’s target audiences and his well- known passion for teaching children to love healthy food. The song was launched at Childcare Expo Midlands and promoted on the EYN Partnership (EYNP) website, and through YouTube and social media channels. It was also distributed to nurseries directly. The song was viewed 46,516 times in various different formats and locations including a karaoke video, a ukulele tutorial and children in nurseries singing the song. The month following the song’s launch saw a 27% increase in Twitter impressions and a 660% increase in Facebook reach. The EYNP website saw a 50% increase in the number of users as a direct result of the communications surrounding its launch. The activity resulted in 199 leads for the social enterprise, and over 1,000 new subscribers for its newsletter.

Judges' comments

The Healthy Eating song is a very clever idea and extremely appropriate for the target audience. It used a well-crafted and catchy tune and a well-known children’s TV personality to put its healthy eating message across.


Winner

Ask for Clear - by Havas Lynx for Novartis



Finalists

My Journey: Flight HIV101 - by 90TEN for Gilead

Ouchie - by Havas Lynx for Chugai/Roche

The Healthy Eating Song - by M&F Health Communications for The Early Years Nutrition Group

Flo. - by Virgo Health for Bayer


Category Sponsors

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st July 2021

Contact information:

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Tel: +44 (0)1372 414200

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Tel: +44 (0)1372 414243