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Excellence in Communications - Payers/Policy Makers

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Finalist

Saving Time, Reducing Demand – Empowering People to Self-Care

by Incisive Health for PAGB (Proprietary Association of Great Britain)


Summary of work

Self-care has a central role to play in helping people to live well and take control of their own health. Yet momentum to drive forward national policies to encourage self-care for minor health concerns has been stifled in recent years. Politicians have historically steered away from suggesting that the NHS should not always be the first port of call. Healthcare professionals have been cautious of losing oversight of their patients. Poor health literacy amongst the general public has prevented people from accessing the healthcare they need at the right level.

Recognising the challenges to advancing the self-care agenda, PAGB (Proprietary Association for Great Britain) resolved to overcome them and drive greater recognition of the opportunity of self-care and the need for policymakers to support it. Through collaboration with healthcare professionals and political champions, PAGB’s work helped to unlock a number of significant policy wins to support people to care for themselves, including the extension and expansion of the ‘Stay Well’ self-care campaign.

Judges' comments

The infographic and data behind the PAGB campaign were very compelling. They had good outcomes and strong testimonials. It will be interesting to see how this campaign develops.


Winner

Sugar-Coating a Tax - by Children’s Food Campaign, Jamie Oliver and Obesity Health Alliance


Finalists

HEART UK: Campaign to Improve Diagnosis, Treatment and Care for FH Patients - by Hanover Communications for HEART UK

Saving Time, Reducing Demand – Empowering People to Self-Care - by Incisive Health for PAGB (Proprietary Association of Great Britain)

Fighting NHS Cuts: Exposing the Capped Expenditure Process (CEP) - by Incisive Health for 38 Degrees


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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