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Finalist

Future-proofing Healthcare NeuroSense: Inspiring Minds in the Neuroscience Community

by Hanover Communications for Roche UK


Summary of work

One of the cruelest traits of neurodegenerative diseases is that they can take away from a person the sense of who they are and their ability to make sense of the world around them. Building on this insight, Hanover Communications developed a concept for Roche that explored the human senses to understand the brain. The NeuroSense event acted as a catalyst to bring together representatives from all areas of the neuroscience community and provided them with inspiration and experiences that engaged them on an emotional level. This was achieved through an immersive, interactive experience that challenged perceptions of what was expected from a pharmaceutical company and created a lasting and memorable impact on attendees. Our carefully curated speaker agenda showcased the many implications of neuroscience whilst ensuring content was accessible for a broad audience, with varying levels of scientific knowledge. The interactive exhibition provided the opportunity for attendees to get hands-on with some of the innovations of today.

Judges' comments

Roche and Hanover’s multi-disciplinary approach delivered an emotional yet novel entry. This was one of the most creative entries the judges have ever seen and the team are worthy finalists.


Winner

Live Multisite National IBD Meeting - by Sciterion for AbbVie


Highly commended

Act on PAH – Improve Patient Outcomes with Early Diagnosis - by NexGen Healthcare Communications for Actelion Pharmaceuticals UK Ltd


Finalists

HEART UK FH Day of Action - by Hanover Communications for HEART UK

Future-proofing Healthcare NeuroSense: Inspiring Minds in the Neuroscience Community - by Hanover Communications for Roche UK

Cambridge Rare Disease Network (CRDN) 2017 Summit - by Havas Life Medicom for Cambridge Rare Disease Network


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.