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Excellence in Corporate Communications - External Stakeholder

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Finalist

Sanofi UK Patient Charter – Shaping Communications Around the Needs of Our Stakeholders

by Four Health for Sanofi UK


Summary of work

Sanofi is a global pharmaceutical company that strives to ensure the patient voice sits at the heart of everything it does. Following a voluntary admission to the PMCPA regarding the company’s conduct and disclosure of interactions with patient organisations, Sanofi UK committed to improving its communications and engagement with patient organisations by fostering a collaborative and positive basis for working.

To demonstrate this commitment from the get-go, Sanofi took the decision to involve patient organisations in shaping its external communications by seeking direct feedback and incorporating this in the development of a ‘Patient Charter’. The Charter outlines what patient organisations should expect, emphasising principles of transparency, clear communication and the importance of patient needs.

By ensuring strong engagement with patient organisations at every stage of development, the Patient Charter has strengthened relationships, opened up new opportunities for partnerships and established a new standard for best practice in communications and engagement between patient organisations and industry.

Furthermore, internal understanding on the importance of meaningful, long-term relationships with patient organisations has increased, and a broader patient advocacy programme is being undertaken in 2018 to deliver on the commitments made.

Four supported the drafting of the Patient Charter.

Judges' comments

The judges praised the charter and the programme's low-budget and great testimonials. It was a simple idea with good potential long term benefits. They look forward to seeing how it develops Sanofi’s corporate reputation in the future.


Winner

The World vs.MS - by H4B Manchester for Sanofi Genzyme



Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.