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Excellence in Corporate Communications - Internal Stakeholders

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Finalist

Launching and Embedding Our Long Term Aspiration

by Novartis Pharmaceuticals UK Limited


Summary of work

The Novartis UK Pharma organisation, under new leadership, and in recognition of the potential impact a powerful purpose would have on the performance of its associates, began a journey in 2017 to launch a new long-term aspiration and purpose statement. With associates who were feeling a lot of change fatigue our challenge was to create a desire for change and a sense of excitement for a long-term purpose that would live beyond any one leader.

Our strategy saw us involve associates from the outset. We used the power of storytelling to create an emotional connection to the aspiration and purpose statement, while making the most of every opportunity to reinforce the messages behind it. Finally we took our associates on a journey of understanding and empowerment during our annual conference.

Eight weeks post launch, 95% of associates say they are highly motivated by the purpose statement and are beginning to bring it to life in their day-to-day work, with 85% agreeing they now know what they need to do differently.

Judges' comments

Novartis have put together a creative, detailed and impactful campaign. It was engaging and the judges praised the impact on staff and the testimonials they provided.


Winner

Act on Fractures (frACTure) – World Osteoporosis Day 2017 - by Chamberlain Healthcare PR, a Syneos Health™ Company for UCB Pharma


Finalists

Breathe Ambassadors - by Edelman for Janssen Infectious Diseases & Vaccines

Launching and Embedding Our Long Term Aspiration - by Novartis Pharmaceuticals UK Limited

Longest Mo: Living Longer, Living Stronger Competition - by Reynolds-MacKenzie for Janssen


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.