Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Engagement Through Digital Channels

Sponsored by

Back to results


Finalist

HS Online

by Biosector 2, a Syneos Health™ Company for AbbVie


Summary of work

Hidradenitis Suppurativa (HS) is chronic skin condition which results in painful lesions, nodules and boils around the armpits and groin. Though it is estimated to impact 1% of the global population, the HS community experiences low diagnosis rates and extraordinary delays in care.

AbbVie created the first ever global campaign to help drive awareness of HS in patients and HCPs so more people receive a timely diagnosis and learn more about how they can best manage their condition. There was so little content available online that we decided our initial approach was to provide educational content (including patient testimonials). In partnership with a patient advocacy group and KOLs AbbVie developed content such as tips on wound care, lifestyle, smoking cessation and weight management; assisting both diagnosed and undiagnosed patients. We also developed an interactive assessment tool to allow people to check whether their symptoms could be HS. Users could take their results, alongside consultation tips, with them to their doctor, enabling them to have a more informed conversation.

HS Online has been localised in 43 countries and has reached over 1.4 million people worldwide. 4.4% of visitors have completed the assessment tool – a pretty impressive conversion metric.

Judges' comments

HS Online is a nice campaign that understands the need for messaging and addressed the target audience needs. Good engaging content and impressive achievement against KPIs.


Winner

Flo. - by Virgo Health for Bayer


Highly commended

My Journey: Flight HIV101 - by 90TEN for Gilead


Finalists

HS Online - by Biosector 2, a Syneos Health™ Company for AbbVie

It's Not You, It's Your Thyroid - by Porter Novelli for Merck

Think Toddler Sized - by Say Communications for Infant & Toddler Forum, supported by Danone Nutricia Early Life Nutrition


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.