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Travel with IBD

by Aurora Healthcare Communications for Takeda and Crohn’s and Colitis UK

Summary of work

Travel with IBD

Travel for people living with Inflammatory Bowel Disease (IBD) can be highly stressful. Takeda UK and the patient advocacy group Crohn’s & Colitis UK were working separately to help improve the day-to-day experience for those living with IBD.

Both parties quickly realised the opportunity for true collaboration and partnership to maximise their individual efforts. Travel with IBD mobilised the travel industry to take key actions that would make a real difference to people living with IBD.

The aim was for widespread adoption of accessible toilet signage across the UK’s main travel hubs (airports, rail stations, service stations) and to raise public awareness that not every disability is visible.

The challenge was to motivate significant numbers of people to email travel hub bosses and call for change.

A successful national launch of survey results to media gained public attention. The results of the initiative speak for themselves: members of the public sent 48,784 campaign emails and nine travel hubs had committed to adopting accessible toilet signage by the end of 2017.

The campaign continues with further travel hubs joining the movement. Furthermore, the increasing use of accessible toilet signs is raising awareness of different kinds of disability amongst the general population.

Judges' comments

This was strong collaboration and very easy to see the benefits of the partnership for all parties involved. They had clearly defined intent and goals and it truly felt like everyone actually came together to come up with a joint working programme with influences from both side. It was great, collaborative work!


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Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

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