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Finalist

See Your Hands: Improving Hand Hygiene in Healthcare Settings

by FleishmanHillard Fishburn for World Health Organization


Summary of work

FleishmanHillard Fishburn (FHF) was appointed by the World Health Organization (WHO) to work on its 2016 hand hygiene campaign in the wake of the 2014 Ebola outbreak and the formation of its new Infection Prevention and Control Unit in 2015.

The campaign had been running successfully since 2009, but needed a fresh injection of creativity to reinforce the critical hand hygiene message among health workers. Working in close collaboration, WHO and FHF conceptualised the 2016 campaign theme as ‘See Your Hands’, showing a hand with an eye to remind health workers to notice their hands and ensure they are clean when in contact with patients.

Having confirmed this was culturally appropriate, FHF developed a strong, iconic branding solution using a distinctive distressed graphical style. This was applied across a multifaceted, multilingual campaign comprising a range of resources which were distributed around the globe. WHO deemed the 2016 campaign to be the most successful since 2009, reaching 176 countries and over 18,500 healthcare facilities.

Judges' comments

See your Hands is a very solid global campaign, which was built around a simple premise. The judges believe there’s longevity in this work. The entry fitted this category like a glove (no pun intended!). It had great stakeholder quotes.


Winner

Small Talk Saves Lives - by Pegasus for Samaritans


Finalists

Are You Chris? A Disease Awareness Campaign in Hepatitis C - by Cohn & Wolfe for Gilead Sciences Europe Ltd.

See Your Hands: Improving Hand Hygiene in Healthcare Settings - by FleishmanHillard Fishburn for World Health Organization

Speed Donating - by Havas Lynx for Teva

Raising Awareness of the Economic and Health Impact of Pollution - by TogoRun for Pure Earth


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.