Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Social Media Strategy

Sponsored by

Back to results


Finalist

Small Talk Saves Lives

by Pegasus for Samaritans


Summary of work

Small Talk Saves Lives is a suicide prevention campaign developed for Samaritans working in partnership with Network Rail, British Transport Police and the wider rail industry.

At the heart of the campaign is a compelling piece of social content, a social media film designed to engage and be shared. The strength of the campaign lies in its authenticity. The film tells a real story, and every aspect was developed and shaped by experts, people with experience of suicidal thoughts and those bereaved by suicide.

In just two months, it has been viewed over 5 million times. A total of 16.2 million people have been reached via Samaritans, Network Rail and British Transport Police social media channels alone and the film has been shared over 65,000 times across Facebook and Twitter. It has sparked 300,000 comments and reactions online and increased social traffic to the Samaritans website by 406%.

Importantly, the post-campaign launch research has also shown impressive results versus the objectives, with a noticeable shift in awareness, understanding, knowledge and intent.

Judges' comments

Samaritans and Pegasus have put together a really strong campaign, especially the social media and its use of influencers and generating user-generated content. An example of great practice in social media and of time taken to gather meaningful insights.


Winner

My Journey: Flight HIV101 - by 90TEN for Gilead


Finalists

Tabatha: The Think.Act.Breathe Asthma Chatbot - by Cohn & Wolfe for Boehringer Ingelheim

Small Talk Saves Lives - by Pegasus for Samaritans

Think Toddler Sized - by Say Communications for Infant & Toddler Forum, supported by Danone Nutricia Early Life Nutrition

Flo. - by Virgo Health for Bayer


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.