by 90TEN for Gilead
by Cohn & Wolfe for Boehringer Ingelheim
by Pegasus for Samaritans
by Say Communications for Infant & Toddler Forum, supported by Danone Nutricia Early Life Nutrition
by Virgo Health for Bayer
by Pegasus for Samaritans
Small Talk Saves Lives is a suicide prevention campaign developed for Samaritans working in partnership with Network Rail, British Transport Police and the wider rail industry.
At the heart of the campaign is a compelling piece of social content, a social media film designed to engage and be shared. The strength of the campaign lies in its authenticity. The film tells a real story, and every aspect was developed and shaped by experts, people with experience of suicidal thoughts and those bereaved by suicide.
In just two months, it has been viewed over 5 million times. A total of 16.2 million people have been reached via Samaritans, Network Rail and British Transport Police social media channels alone and the film has been shared over 65,000 times across Facebook and Twitter. It has sparked 300,000 comments and reactions online and increased social traffic to the Samaritans website by 406%.
Importantly, the post-campaign launch research has also shown impressive results versus the objectives, with a noticeable shift in awareness, understanding, knowledge and intent.
Samaritans and Pegasus have put together a really strong campaign, especially the social media and its use of influencers and generating user-generated content. An example of great practice in social media and of time taken to gather meaningful insights.
Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st July 2021 |
For sponsorship opportunities:
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Tel: +44 (0)1372 414200
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Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243