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Finalist

Think Toddler Sized

by Say Communications for Infant & Toddler Forum, supported by Danone Nutricia Early Life Nutrition


Summary of work

The Infant and Toddler Forum (ITF) is an independent expert group focused on early intervention, promoting healthy habits and nutrition in early life (children aged 1-4) to healthcare professionals, parents and carers as a way to prevent ill health later in life. However, feeding toddlers a healthy diet every day, every meal is a big challenge for parents; even when presented with practical resources, they still struggle to combine foods and get portions right.

In 2017, the ITF asked the agency to help it tackle this issue by challenging parents to make the current early years portion sizes guidelines work for them. The THINK TODDLER SIZED Challenge utilised social media to invite parents to co-create a solution that could help all parents make toddler meals healthy and nutritious. A co-creation platform was developed, which became a social media channel in its own right over the campaign due to interactivity, engaging assets and targeted promotion on all social channels.

THINK TODDLER SIZED was a highly successful social media campaign, generating a clear winner of the challenge alongside other practical ideas that the ITF will use to advance its plan to help improve the diet of toddlers and the knowledge of parents.

Judges' comments

This is a well thought-out campaign. The social competition to create commercial ideas for portion control is smart and engages the target audience.


Winner

My Journey: Flight HIV101 - by 90TEN for Gilead


Finalists

Tabatha: The Think.Act.Breathe Asthma Chatbot - by Cohn & Wolfe for Boehringer Ingelheim

Small Talk Saves Lives - by Pegasus for Samaritans

Think Toddler Sized - by Say Communications for Infant & Toddler Forum, supported by Danone Nutricia Early Life Nutrition

Flo. - by Virgo Health for Bayer


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.