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The Porterhouse Medical Group Award for Excellence in Professional Education Programmes

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Finalist

Addressing the Unmet Need in Hyperkalaemia

by Firstlight Public Relations for Vifor Pharma UK


Summary of work

Hyperkalaemia (HK) is when potassium levels in the blood become higher than normal. While often asymptomatic, if left untreated it can have life-threatening implications. HK is common in chronic conditions such as chronic kidney disease (CKD) and heart failure (HF). Life-extending medications for CKD and HF can exacerbate HK meaning they are not being optimised to guideline recommendations.

Together with firstlight PR, Vifor Pharma set out to understand the reasons behind clinical inertia around treating to guidelines by conducting research and gathering insights from a multidisciplinary team, validating the need for education.

To tackle the issues surrounding optimal CKD and HF disease management, Vifor-led symposia drew in nephrologists and cardiologists to spark live debates, proving the extent of the problem.

Furthermore, a survey and peer-review publication unearthed a desire from clinicians for practical changes in guidelines and a need for new treatments for HK.

Tailored, multichannel education built on the awareness-raising activities to create tools and programmes, endorsed by respected professional and academic groups, that can improve clinical practice.

Judges' comments

This programme is a complete package that ticks all the boxes. It demonstrates a true educational need and addresses a really challenging problem. It is a successful start to a longer term campaign and the judges look forward to seeing its development.



Finalists

Haemophilia Academy - by AXON Communications for Core sponsorship for the Haemophilia Academy is provided as an unrestricted educational grant from Novo Nordisk Health Care AG. Additional sponsorship provided as an unrestricted educational grant from Instrumentation Laboratory

Addressing the Unmet Need in Hyperkalaemia - by Firstlight Public Relations for Vifor Pharma UK

PEAK – Progressing Evidence in Aktinic Keratosis to Optimise Care for Patients - by Leading Edge for Leo Pharma


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.