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Writing Excellence

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Finalist

GCA Perspectives – the Hidden Sight-Stealer

by Galliard Healthcare Communications for Roche


Summary of work

Storytelling is at the heart of what we do every day, so when we were approached to tell the story of giant cell arteritis (GCA), a little-known condition which can cause blindness, we were ready to jump straight in. Early diagnosis is the best chance a patient has of minimising the impact of GCA. Despite this, awareness amongst the public and healthcare providers was low. We knew we needed to develop a compelling story for Roche.com to bridge this gap.

Taking the reader on an engaging narrative journey and offering an interactive experience were our main priorities. An online parallax-style hub was developed using eye-catching animated images at the top of each chapter to draw the reader in. A mix of multimedia assets including emotional videos telling the stories of patients, carers and physicians, and key symptoms and statistics were placed throughout to underscore the unmet need, and Roche’s commitment to improving the lives of people living with GCA. Commissioning an external healthcare journalist, Jo Willey, to write the article was the final puzzle piece. She ensured the content was natural and emotive, conveyed an impactful tone of voice, and gave the realities of living with GCA its first influential platform.

Judges' comments

GCA Perspectives is an informative and solid piece of writing, which was engaging and highly polished. It combined science, patient experience, medical challenge and history to make it a very interesting read.


Winner

The Brain Emoji - by H4B Manchester for Sanofi Genzyme


Finalists

My Journey: Flight HIV101 - by 90TEN for Gilead

GCA Perspectives – the Hidden Sight-Stealer - by Galliard Healthcare Communications for Roche

SYCAMORE Video Storyboard - by Lucid Group for AbbVie Global Medical Affairs Uveitis

HIV Reflections Poem - by Pegasus for Merck


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.