Please login to the form below

Not currently logged in
Email:
Password:

Writing Excellence

Sponsored by

Back to results


Finalist

SYCAMORE Video Storyboard

by Lucid Group for AbbVie Global Medical Affairs Uveitis


Summary of work

Uveitis occurs in around 15% of children with juvenile idiopathic arthritis and can result in lasting visual impairment or even blindness. Current treatments are burdensome to patients and carry significant side effects, particularly in children. Our client needed a simple but memorable way to inform her colleagues globally about the first randomised controlled study with adalimumab in this condition, while including the perspective of the principle investigator and raising awareness of condition, unmet need and patient perspective. Working closely with the principle investigator, we developed a green-screen animation that combined a scientifically accurate animated patient with narration by the expert to highlight the study design, key datapoints, and most importantly, the impact to patients. Utilising a succinct script, delivered in naturalistic style by the expert, with key points visually emphasised by the animated patient, we were able to educate a diverse internal audience on a complex study in a new indication while putting the benefit to patients front and centre.

Judges' comments

SYCAMORE is med ed as it should be – effectively combining the patient perspective with clinical detail, and making the most of the video medium.


Winner

The Brain Emoji - by H4B Manchester for Sanofi Genzyme


Finalists

My Journey: Flight HIV101 - by 90TEN for Gilead

GCA Perspectives – the Hidden Sight-Stealer - by Galliard Healthcare Communications for Roche

SYCAMORE Video Storyboard - by Lucid Group for AbbVie Global Medical Affairs Uveitis

HIV Reflections Poem - by Pegasus for Merck


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.