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SYCAMORE Video Storyboard

by Lucid Group for AbbVie Global Medical Affairs Uveitis

Summary of work

Uveitis occurs in around 15% of children with juvenile idiopathic arthritis and can result in lasting visual impairment or even blindness. Current treatments are burdensome to patients and carry significant side effects, particularly in children. Our client needed a simple but memorable way to inform her colleagues globally about the first randomised controlled study with adalimumab in this condition, while including the perspective of the principle investigator and raising awareness of condition, unmet need and patient perspective. Working closely with the principle investigator, we developed a green-screen animation that combined a scientifically accurate animated patient with narration by the expert to highlight the study design, key datapoints, and most importantly, the impact to patients. Utilising a succinct script, delivered in naturalistic style by the expert, with key points visually emphasised by the animated patient, we were able to educate a diverse internal audience on a complex study in a new indication while putting the benefit to patients front and centre.

Judges' comments

SYCAMORE is med ed as it should be – effectively combining the patient perspective with clinical detail, and making the most of the video medium.


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GCA Perspectives – the Hidden Sight-Stealer - by Galliard Healthcare Communications for Roche

SYCAMORE Video Storyboard - by Lucid Group for AbbVie Global Medical Affairs Uveitis

HIV Reflections Poem - by Pegasus for Merck

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

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