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Communiqué Communications Consultancy of the Year

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Finalist

Aurora


Summary of work

Aurora has a single goal, to make a difference; a difference for clients, patients, healthcare professionals, its staff and the industry as a whole. This goal is supported by a brave, consistent business strategy and positioning.

Formed in 2005 by Neil Crump and Claire Eldridge, Aurora has always maintained a philosophy that: happy team + happy client = great work.

Twelve years later, Aurora publicly declared that it was not for sale. Unlike many independent agencies that eventually allow themselves to be bought by a larger conglomerate, Neil and Claire were convinced that independence gave Aurora an edge. Independence allowed Aurora to remain agile in its decision-making and to stay true to its philosophy.

Aurora’s 2017 strategic plan was the embodiment of this flexibility, choosing to focus on aspirations, purposes and values, not a financial number to meet at all costs.

This strategy led Aurora to seek out clients that shared a common commitment to making a difference. It gave renewed focus to the high-quality of Aurora’s staff, and made attraction and retention vital.

Independence made a difference for the business, with increased revenue, increased profit, increased client base, increased pitch success and increased headcount.

Judges' comments

Aurora provided an aspirational and refreshingly clear articulation of their strategy within their entry together with financial results that demonstrated a step change in profitability. As always, they achieved fantastic client satisfaction and feedback from a wide variety of stakeholders. Aurora's values remain strong and run through the entry.


Winner


Highly commended



Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.