Please login to the form below

Not currently logged in

Excellence in Communication Through Creative Execution

Sponsored by

Back to results


See Below

by Havas Lynx for Sanofi Genzyme Regeneron

Summary of work

See Below

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. This congress is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new; something different, something special. But it also needed to deliver results; it needed to engage the target audience and motivate them to change their thinking. The very essence of creativity. What we produced exceeded even our expectations. Our See Below campaign took creative excellence to a new level.

Judges' comments

In a sea of ordinary conference stands, the See Below campaign really stands out. It was able to grab people from the minute they walked out of the Metro to the congress. It felt different, new and fresh and it also succeeded in achieving long term engagement, an outstanding project.

Highly commended

HIV is: Just a Part of Me - by Four Health for Gilead Science Europe


SOOLANTRA®: Time to Surface - by Havas Life Medicom for Galderma

You vs. Train - by Pegasus for Network Rail, British Transport Police & the Wider Rail Industry

Driving Awareness with the Dementia Strikes Children Too Campaign - by Portland PR for BioMarin

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.