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Excellence in Communications - Payers/Policy Makers

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Finalist

Diabetes UK: Making Hospitals Safe for People with Diabetes

By Sanofi UK For Diabetes UK


Summary of work

One in six hospital beds is occupied by someone with diabetes and by 2030 this is expected to rise to one in four. In hospital, people with diabetes have high infection rates, longer stays and increased mortality.

This has a significant cost; diabetes accounts for over 11% of the NHS inpatient care budget (£2.5bn).

In March 2017, supported by Sanofi, Diabetes UK set out to understand whether hospital care is safe for people with diabetes in England and identify opportunities to improve outcomes. Over 18 months, Diabetes UK visited over 25 hospitals and interviewed a range of patients and healthcare professionals.

The insights were developed into a compelling policy report co-created by a design group of patients and healthcare professionals with clear recommendations. On launch day in October 2018, the report reached almost 40 million people, gaining coverage in a range of nationals, including the Guardian and the Daily Mail, and secured front page of the Express. NHS England pledged to improve the quality of inpatient care in the NHS Long Term Plan and the recommendations are being adopted by NHS Trusts. The programme will continue throughout 2019 focusing on empowering patients to demand better care.

Judges' comments

Sanofi and Diabetes UK worked together to produce an engaging and interesting entry. It was fantastic that NHS England pledged to improve the quality of inpatient care in the NHS Long Term Plan. The patient voice comes through very strongly and it moved forward this specific aspect of diabetes care.



Highly commended

Making ADHD the Centre of Attention - by ENGINE MHP for Takeda


Finalists

Securing Equity of Access to Cancer Medicines in Northern Ireland - by Hanover Communications for Bristol-Myers Squibb

Everolimus for Epilepsy - by Incisive Health for Tuberous Sclerosis Association

Diabetes UK: Making Hospitals Safe for People with Diabetes - By Sanofi UK For Diabetes UK


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

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Tel: +44 (0)1372 414200

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dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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