Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Communications - Payers/Policy Makers

Sponsored by

Back to results


Highly Commended

Making ADHD the Centre of Attention

by ENGINE MHP for Takeda


Summary of work

ADHD is a common condition that affects one child in every classroom and 1.5 million adults in the UK.

In recent years, mental health has been a growing priority, however this has tended to focus on a small subset of mental health conditions. Despite its high prevalence and the consequences of not appropriately managing the condition, ADHD is often ignored.

People with ADHD are being ignored by policymakers and ignored by the healthcare system, with a postcode lottery in waiting times and access to services. In addition, even though schools bear a large amount of the costs of ADHD in young people and adolescents, they are not supported to enable equal opportunity for all. There is still a huge gap in understanding among teachers and healthcare professionals. GPs and teachers who see patients every day are not trained to recognise ADHD, and specialist secondary services are often not easily accessible. In November 2016, the company embarked on a campaign to increase diagnosis and access to appropriate treatment for people with ADHD.

Judges' comments

This creative campaign from ENGINE MHP and Takeda ensured that ADHD had continued awareness within the mental health agenda. Their work with “super stakeholders” had impact and was well targeted. The judges also loved the honesty in the lessons learned.



Highly commended

Making ADHD the Centre of Attention - by ENGINE MHP for Takeda


Finalists

Securing Equity of Access to Cancer Medicines in Northern Ireland - by Hanover Communications for Bristol-Myers Squibb

Everolimus for Epilepsy - by Incisive Health for Tuberous Sclerosis Association

Diabetes UK: Making Hospitals Safe for People with Diabetes - By Sanofi UK For Diabetes UK


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.