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Excellence in Communications via a Live Event or Stand-Alone Activity

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Finalist

Excellence in Dermatology: Working Together for Positive Patient Outcomes

by 90TEN for Novartis


Summary of work

Psoriasis is a multifaceted, systemic disease that often presents in complicated-to treat patients with underlying co-morbidities. In the UK, market research revealed that dermatology HCPs were working in isolation, failing to identify patients’ other conditions and appropriately refer them onto specialists. There was therefore a real need for better communication between the multidisciplinary team (MDT) to treat the ‘complete patient’ and improve their lives.

In 2018, Novartis ran the Excellence in Dermatology meeting, an event that bought together key MDT stakeholders in psoriasis, with the aim of providing a platform to discuss and debate different perspectives, whilst learning from each other’s experiences. A live act and immersive ‘Meet the Expert’ sessions were used to create an engaging, personalised and memorable experience for the attendees. Following the meeting, 100% of delegates strongly agreed or agreed that they felt more confident in applying techniques to improve collaboration with their peers from other disciplines in their daily work. This newfound confidence led to increased requests to Novartis from clinical centres for support with setting up joint rheumatology-dermatology clinics. Increased collaboration will improve care of the ‘complete’ psoriasis patient and ultimately change lives for the better.

Judges' comments

This immersive yet intimate event made for an emotional meeting and truly made a difference to those attending. The cross-collaborative, multi-disciplinary approach allowed for a powerful yet creative event to take place.


Winner

4 Sites: Navigating the Course Ahead - by Sciterion for AbbVie UK


Highly commended

RAREfest 2018 - by Havas Life Medicom for Cambridge Rare Disease Network


Finalists

Scratch Beneath the Surface – Atopic Dermatitis Disease Awareness Launch Event - by Chamberlain Healthcare PR, a Syneos Health™ company for Sanofi Genzyme

Ferring European IVF Blogger Summit - by Chandler Chicco Agency, a Syneos Health™ company for Ferring Pharmaceuticals

Excellence in Dermatology: Working Together for Positive Patient Outcomes - by 90TEN for Novartis


Category Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.